The challenge
Stylists relied on walk-ins from Instagram but Google was an afterthought. A single viral bad review about wait times sat unanswered for three weeks. Review count stalled at 56 after two years.
The solution
Bella's Salon & Spa implemented Zyene Reviews with these capabilities:
- Email + SMS review requests after appointments
- AI replies personalized with stylist and service names
- Review inbox alerts for reviews under 4 stars
- Website review carousel widget on booking page
Results
Google reviews
56118
+111%
Average rating
4.4 ★4.9 ★
+0.5
Monthly new reviews
2–314–18
6×
Owner time on reviews
3 hrs/wk20 min/wk
−89%
“Clients mention their stylist in reviews now because our replies feel personal — but I'm not writing them from scratch at 10pm anymore.”
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